{"id":2181,"date":"2020-05-28T08:14:18","date_gmt":"2020-05-28T08:14:18","guid":{"rendered":"https:\/\/nzjz.wpengine.com\/2020\/05\/28\/svjetski-dan-nepusenja-31-5-2020\/"},"modified":"2021-05-19T06:30:42","modified_gmt":"2021-05-19T06:30:42","slug":"svjetski-dan-nepusenja-31-5-2020","status":"publish","type":"post","link":"https:\/\/nzjz-split.hr\/en\/svjetski-dan-nepusenja-31-5-2020\/","title":{"rendered":"Svjetski dan nepu\u0161enja 31.5.2020."},"content":{"rendered":"

Tema <\/strong>ovogodi\u0161njeg Svjetskog dana nepu\u0161enja glasi:<\/p>\n

Za\u0161tita mladih od manipulacije duhanske industrije i prevencija konzumiranja duhana i nikotina. <\/strong><\/p>\n

Slogan glasi: Tajna je razotkrivena!<\/p>\n

Duhanska industrija ve\u0107 stolje\u0107ima koristi dobro promi\u0161ljenu strategiju agresivnim pristupom\u00a0 potpomognuta izda\u0161nim financijskim sredstvima kako bi duhan i ostali nikotinski proizvodi bili \u0161to privla\u010dniji mla\u0111oj populaciji. Utvr\u0111eno je da duhanska industrija koristi prora\u010dunati pristup kako bi privukla novu generaciju korisnika duhanskih proizvoda, od dizajniranja proizvoda do marketin\u0161ke kampanje s ciljem da milijune ljudi koji svake godine umiru od bolesti povezanih s pu\u0161enjem zamijeni novim konzumentima \u2013 onima iz populacije najmla\u0111ih.<\/p>\n

<\/p>\n

Kao odgovor duhanskoj industriji na agresivnu marketin\u0161ku taktiku kojom privla\u010di mlade i nove generacije korisnika nikotina, javnozdravstvena manifestacija Svjetski dan nepu\u0161enja 2020. uzvra\u0107a kontrakampanjom kako bi osna\u017eila mlade ljude da se uklju\u010de u borbu protiv marketin\u0161ke manipulacije duhanske industrije.<\/p>\n

\u00a0<\/p>\n

Globalna kampanja Svjetskog dana nepu\u0161enja 2020. bit \u0107e usmjerena na:<\/strong><\/p>\n

– razotkrivanje neistina i marketin\u0161kih trikova koje u svojom kampanjama koriste duhanske i srodne industrije, pogotovo one usmjerene na populaciju mladih ljudi, a uklju\u010duje uvo\u0111enje novih artikala, privla\u010dnih okusa i ostalih atraktivnih obilje\u017eja vezano uz cigarete;\u00a0<\/p>\n

– informiranje mladih ljudi o namjerama duhanske industrije koje nastoje uvu\u0107i \u010ditave sada\u0161nje i budu\u0107e mlade generacije u krug korisnika duhanskih i nikotinskih proizvoda; te<\/p>\n

– osna\u017eivanje osoba koje imaju utjecaja na mlade generacije (iz svijeta pop-kulture, dru\u0161tvenih medija, u ku\u0107i ili u u\u010dionici) da ih za\u0161tite i obrane od pogubnih utjecaja, kao katalizatori promjena kroz sudjelovanje u borbi protiv duhanske industrije.<\/p>\n

\u00a0<\/p>\n

Kako duhanska i srodne industrije manipuliraju mladim osobama?<\/strong><\/p>\n

– Koriste\u0107i razli\u010dite okuse za oboga\u0107ivanje cigareta kako bi bile privla\u010dne mladim ljudima, kao \u0161to je okus vi\u0161nje, \u017evaka\u0107e gume ili razli\u010ditih slatki\u0161a \u0161to poti\u010de mlade da ih probaju, dok istovremeno podcjenjuju zdravstvene rizike i po\u010dinju s konzumacijom spomenutih proizvoda.<\/p>\n

– Nastoje\u0107i da dizajn kutije cigareta bude dovoljno privla\u010dan i jednostavan za no\u0161enje, a pritom podsje\u0107a na USB, kutiju slatki\u0161a ili \u017evaka\u0107ih guma.<\/p>\n

– Reklamiranjem proizvoda koji su “zdravije” alternative pu\u0161enju ili “s umanjenim \u0161tetnim djelovanjem na zdravlje” u odnosu na konvencionalne cigarete, bez ikakvih znanstvenih dokaza koji bi potkrijepili takve tvrdnje.<\/p>\n

– Sponzoriraju\u0107i poznate osobe ili osobe koje imaju utjecaja na mlade za promociju duhana i duhanskih proizvoda.<\/p>\n

– Prodajom duhanskih proizvoda na razli\u010ditim lokacijama koje posje\u0107uju mladi kao \u0161to su trgova\u010dki centri uklju\u010duju\u0107i postavljanje ovih proizvoda u neposrednoj blizini slatki\u0161a, grickalica ili sokova.<\/p>\n

– Prodajom cigareta te distribucijom besplatnih uzoraka vezanih uz duhanske proizvode, u pojedina\u010dnim ili manjim pakiranjima u neposrednoj blizini \u0161kola, \u010dime omogu\u0107uju da ti proizvodi budu jeftiniji i dostupniji djeci \u0161kolskog uzrasta.<\/p>\n

– Indirektnim reklamiranjem duhanskih proizvoda u filmovima i raznim dru\u0161tvenim mre\u017eama.<\/p>\n

– Postavljanjem automata za prodaju cigareta u blizinu mjesta koja posje\u0107uju mladi, s cigaretama u slobodnoj prodaji, bez upozoravaju\u0107ih oznaka na kutijama, ne po\u0161tuju\u0107i zakonske odredbe kojima se zabranjuje prodaja duhanskih proizvoda osobama mla\u0111im od 18 godina.<\/p>\n

\u00a0<\/p>\n

Poziv na djelovanje<\/strong><\/p>\n

Zaklju\u010dak je kako ne smijemo dopustiti duhanskoj industriji da zatruje jo\u0161 jednu generaciju, pod krinkom slobode osobnog izbora, dok istovremeno ostvaruje neprekidan profit bez obzira na milijune ljudi koji svake godine sve to pla\u0107aju svojim \u017eivotima.<\/p>\n

Svjetska zdravstvena organizacija (SZO) apelira na mla\u0111u populaciju da se suprostavi marketin\u0161kim zamkama i la\u017eima duhanske industrije na na\u010din da zauvijek odbace njihove proizvode.<\/p>\n

\u00a0<\/p>\n

Prevela i prilagodila: Katja Mate\u0161an, prof.<\/strong><\/p>\n

Slu\u017eba za javno zdravstvo i promicanje zdravija<\/strong>
\u00a0<\/p>\n

Literatura:<\/p>\n

https:\/\/www.who.int\/news-room\/campaigns\/world-no-tobacco-day\/world-no-tobacco-day-2020<\/a><\/p>\n

https:\/\/www.who.int\/news-room\/events\/detail\/2020\/05\/31\/default-calendar\/world-no-tobacco-day-2020-protecting-youth-from-industry-manipulation-and-preventing-them-from-tobacco-and-nicotine-use<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Tema ovogodi\u0161njeg Svjetskog dana nepu\u0161enja glasi: Za\u0161tita mladih od manipulacije duhanske industrije i prevencija konzumiranja duhana i nikotina. Slogan glasi: Tajna je razotkrivena! Duhanska industrija ve\u0107 stolje\u0107ima koristi dobro promi\u0161ljenu strategiju agresivnim pristupom\u00a0 potpomognuta izda\u0161nim financijskim sredstvima kako bi duhan i ostali nikotinski proizvodi bili \u0161to privla\u010dniji mla\u0111oj populaciji. Utvr\u0111eno je da duhanska industrija koristi […]<\/p>\n","protected":false},"author":1,"featured_media":4014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano"],"yoast_head":"\nNZJZ SD\u017d - Svjetski dan nepu\u0161enja 31.5.2020.<\/title>\n<meta name=\"description\" content=\"Slu\u017ebene internet stranice Nastavnog Zavoda za javno zdravstvo Splitsko-dalmatinske \u017eupanije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nzjz-split.hr\/en\/svjetski-dan-nepusenja-31-5-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NZJZ SD\u017d - 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